We knew we couldn't create a new brand in the same old unsustainable way so we're trying to do what is best for our people and planet, and want to make sure sustainability is one of our core values. We're working hard on some of our processes that need improvement so watch this space for more sustainability updates! 

What are we doing?

Our Packaging

We all love to receive a beautifully packaged parcel, however quite often all those bells & whistles end up in the bin; so we've tried to reduce and remove anything unnecessary whilst still delivering something special.

Our cardboard boxes, mailing bags (they're made from sugar cane!) and card swing tags are fully recyclable, and the individual item polybags can be recycled with other plastics at supermarkets or recycling points.

The Little Things

We've also made a conscious effort to be sustainable in smaller ways. For example we used pre-loved items for the majority of our photoshoot outfits and props.

It's really important to us to support other local businesses where possible. Our packaging and printing are sourced locally, and we've worked with small independent (and mostly mum led!) businesses on things like marketing and photography.